Apple ramps up MacBook campaign; RIM passes on anti-Apple ad
Submitted by admin on Tue, 03/03/2009 - 10:09
Apple ramps up MacBook campaign; RIM passes on anti-Apple ad - Apple this week kicked its eco-friendly MacBook campaign into overdrive with new placements on network television and top-tier internet properties; meanwhile, Research in Motion considered taking a shot at Apple in a new television commercial but ultimately couldn't bring itself to pull the trigger (video included). [Apple Insider]
Interesting ad - kinda neat but I can see why RIM wouldn't stoop low to bad-mouthing the competition.

